I visited ‘the Hamptons of the South’. My vacation in this Florida hidden gem wasn’t as expensive as I expected.
- 30A is an up-and-coming beach area in Florida that’s being called “the Hamptons of the South.”
- I spent two nights in 30A and was blown away by its beautiful beaches and unique towns.
- The hype surrounding 30A is well-deserved, and I can’t wait to go back.
I’ve lived in Florida for eight years but only recently heard of 30A, a growing travel hot spot in the Florida panhandle.
Nicknamed “the Hamptons of the South” by visitors, the area is located between Panama City and Destin and sits along a 24-mile stretch of highway known as County Road 30A.
30A is known for its white-sand beaches, stunning views of the blue-green Gulf of Mexico, and charming little beach towns.
Once only popular among Southerners who lived within driving distance, 30A continues to gain steam with vacationers around the country.
Florida’s South Walton County, which includes the 30A area, had one of its busiest tourist seasons in 2023, seeing over $1 billion in spending and over 1 million visitors between March and May alone.
I was curious to see why 30A’s communities like Rosemary Beach, Alys Beach, and Seaside have been drawing so many, so I planned my own two-night stay in the area.
Here’s what it’s really like in Florida’s up-and-coming beachfront hot spot.
This article was originally published by Terri Peters at All Content from Business Insider (https://www.businessinsider.com/30a-beaches-florida-what-its-like-things-to-do-there).
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