Southwest Airlines Won’t Ever Be the Same After This Week’s Decisive Showdown

Southwest Airlines will host a blockbuster event in Dallas this week, to unveil a service most other carriers began offering decades ago. At its annual Investor Day, Southwest will showcase its first-ever plan for assigning passengers to specific airplane seats, including premium-priced larger ones that will require altering the layouts of the company’s previously egalitarian cabins.Selling a variety of seating options at different price points has long been the practice at Fort Worth–based American Airlines—and at Delta, and United, and most other major carriers around the world. Yet some insiders think Southwest will treat the announcement with the sort of fanfare that accompanied Apple’s introduction of the first iPhone—framing it as a this-changes-everything moment for the company.Even if Southwest CEO Bob Jordan doesn’t don Steve…

The post Southwest Airlines Won’t Ever Be the Same After This Week’s Decisive Showdown appeared first on Texas Monthly.

This article was originally published by Joseph Guinto at Texas Monthly (https://www.texasmonthly.com/news-politics/southwest-airlines-elliott-investor-day/).

General Content Disclaimer

The content on this website, including articles generated by artificial intelligence or syndicated from third-party sources, is provided for informational purposes only. We do not own the rights to all images and have not independently verified the accuracy of all information presented. Opinions expressed are those of the original authors and do not necessarily reflect our views. Reader discretion is advised, as some content may contain sensitive, controversial, or unverified information. We are not responsible for user-generated content, technical issues, or the accuracy of external links. Some content may be sponsored or contain affiliate links, which will be identified accordingly. By using this website, you agree to our privacy policy. For concerns, including copyright infringement (DMCA) notices, contact us at info@texasnews.app.