Shopping cart

Texas News App is your reliable source for real-time updates across Texas, covering Local News, Politics, Business, Sports, and more. With a focus on all 15 Texas regions, we bring the stories that matter most to communities statewide. Stay informed and connected with an app designed to reach Texans wherever they are.

TnewsTnews
  • Home
  • Business & Tech
  • Record amount of buy now, pay later purchases expected on Cyber Monday, with many coming from shoppers’ phones
Business & Tech

Record amount of buy now, pay later purchases expected on Cyber Monday, with many coming from shoppers’ phones

Record amount of buy now, pay later purchases expected on Cyber Monday, with many coming from shoppers’ phones
Email :19
A hand holds a phone with Amazon pulled up on the screen
Buy now pay later sales are expected to break a record on Cyber Monday.

  • Thanksgiving online spending hit $6.1 billion, driven in part by mobile device purchases.
  • More shoppers are using buy now, pay later, with $993 million in sales using the method expected Cyber Monday.
  • About 80% of those purchases were made on a phone.

This year, more shoppers than ever are using buy now, pay later options that let buyers pay for purchases in installments — and more often than not from their cell phones.

According to new data from Adobe, buy now, pay later accounted for $6.9 billion in holiday spending from November 1 to November 28, with nearly 80% of purchases made on mobile devices.

On Black Friday, buy now, pay later is expected to rack up $711.3 million in sales by midnight — a 12.8% increase year over year. And come Cyber Monday, Adobe forecasts a record-breaking single day of buy now, pay later spending — $993 million.

Overall, shoppers are spending more than ever this Thanksgiving, with $6.1 billion spent online, according to Adobe. And roughly 60% of online consumers placed orders from their mobile devices.

“Cyber Week is off to a strong start, where bigger-than-expected discounts on Thanksgiving propelled impulse shopping in categories like electronics and apparel,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “As people gathered with family and friends, many were hitting the buy button on their mobile devices, which hit an all-time high for the overall holiday season.”

Buy now, pay later is available in many online stores via partnerships with companies like Affirm, Afterpay, and Klarna. They allow customers to pay a percentage of the total upfront and typically make interest-free payments over a set time.

A recent Harvard Business Review report found that buy now, pay later consumers spent an average of 10% more per purchase than they did without the option. And more often than not, those overspending were “financially constrained” credit-card-reliant consumers, according to the report.

BNPL has not been largely regulated, and the study warns that if consumers continue to spend more than they can afford on buy now, pay later purchases, they could accrue more debt.

Read the original article on Business Insider



This article was originally published by Joey Hadden at All Content from Business Insider – Read this article and more at (https://www.businessinsider.com/record-buy-now-pay-later-sales-expected-cyber-monday-mobile-2024-11).

General Content Disclaimer



The content on this website, including articles generated by artificial intelligence or syndicated from third-party sources, is provided for informational purposes only. We do not own the rights to all images and have not independently verified the accuracy of all information presented. Opinions expressed are those of the original authors and do not necessarily reflect our views. Reader discretion is advised, as some content may contain sensitive, controversial, or unverified information. We are not responsible for user-generated content, technical issues, or the accuracy of external links. Some content may be sponsored or contain affiliate links, which will be identified accordingly. By using this website, you agree to our privacy policy. For concerns, including copyright infringement (DMCA) notices, contact us at info@texasnews.app.

Comments are closed

Related Posts

0
YOUR CART
  • No products in the cart.