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Photos show Taylor Swift fans lining up for ‘The Eras Tour Book’ at Target on Black Friday

Photos show Taylor Swift fans lining up for ‘The Eras Tour Book’ at Target on Black Friday
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A Taylor Swift fan at Target on Black Friday.
Target stocked exclusive Taylor Swift merchandise on Black Friday.

  • Taylor Swift’s “The Eras Tour Book” was released exclusively at Target on Black Friday.
  • Swift self-published the book, which shows a behind-the-scenes look at her record-breaking tour.
  • Shoppers lined up outside Target stores to buy the book and other Taylor Swift merchandise.

Taylor Swift fans lined up to purchase “The Eras Tour Book,” a behind-the-scenes look at the singer’s blockbuster tour that was released exclusively at Target on Black Friday.

The 256-page book retails for $39.99 and features over 500 photos of rehearsals, costumes, set pieces, and performances from her record-breaking Eras Tour, which became the highest-grossing tour of all time when it surpassed $1 billion in revenue.

"The Eras Tour Book" at Target.
“The Eras Tour Book” by Taylor Swift.

Instead of working with a larger publisher, Swift self-published the book through her own imprint, Taylor Swift Publications, which printed 2 million copies, The Wall Street Journal reported.

In addition to “The Eras Tour Book,” Target also stocked exclusive vinyl record and CD versions of “The Tortured Poets Department: The Anthology,” Swift’s latest 35-track, two-part album. The vinyl retails for $59.99, and the CD costs $17.99.

Black Friday shoppers shop for Taylor Swift merchandise at Target.
Black Friday shoppers purchasing Taylor Swift’s “The Eras Tour Book” at Target.

Taylor Swift fans waited outside Target stores in the early hours of the morning on Black Friday for a chance to purchase the book and other exclusive merchandise. One location even created separate lines for the general public and Swifties who were just there to buy the book and album, a shopper wrote on X.

Shoppers lined up outside Target on Black Friday.
Black Friday shoppers lined up outside Target stores.

The Black Friday sales event comes after Target’s disappointing third-quarter earnings. Both sales and earnings missed estimates, and the retailer cut its guidance.

Representatives for Target did not immediately respond to a request for comment from Business Insider.

The Eras Tour began on March 17, 2023, in Glendale, Arizona, and will conclude in Vancouver on December 8.

Read the original article on Business Insider



This article was originally published by Talia Lakritz at All Content from Business Insider – Read this article and more at (https://www.businessinsider.com/target-taylor-swift-eras-tour-book-lines-black-friday-2024-11).

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