PepsiCo Has Purchased the Beloved Siete Brand. Some Fans Are Concerned.

A decade after the Garza family members started selling almond-flour tortillas out of their CrossFit gym in Laredo, they’re walking away from their business, Siete Foods, with a hefty sum of cash. PepsiCo announced on Tuesday that it’s buying the Austin-based brand for $1.2 billion and expects to close the deal in the first half of 2025. But some fans are suspicious about what changes the soda corporation might make to the grain-free and dairy-free products that have been a boon to those with celiac disease and gluten intolerance. The Garza family launched the grain-free tortilla business in 2014 after Veronica, one of the five kids, was diagnosed with autoimmune diseases but still wanted to enjoy the staples of her Mexican American heritage.Since then, the brand has…

The post PepsiCo Has Purchased the Beloved Siete Brand. Some Fans Are Concerned. appeared first on Texas Monthly.

This article was originally published by Lily O’Neill at Texas Monthly (https://www.texasmonthly.com/food/will-pepsi-ruin-siete-foods/).

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