I ate every classic flavor at Insomnia Cookies, one of Crumbl’s biggest competitors. Here’s how they stacked up.
- I tried all of the classic flavors at my local Insomnia Cookies and ranked them from worst to best.
- The M&M’s cookie was my least favorite even though I like the candy on its own.
- Surprisingly, the sugar cookie was absolutely perfect — it’s my new go-to.
Created by college students in a University of Pennsylvania dorm room, Insomnia Cookies revolutionized late-night eating options in 2003. People finally had a spot to grab a sweet treat at unreasonable hours of the night when everything else was closed.
Although it’s been a mainstay for so many college kids looking for a pick-me-up between study sessions in the dead of night, there are fewer than 300 Insomnia stores in the US. In comparison, Crumbl Cookies broke onto the scene in 2017 and has since opened over 1,000 locations.
And yet, there’s something nostalgic about a classic Insomnia cookie. It may not have many frills, but it is available until 3 a.m.
To determine if the chain still has a prominent place in the modern cookie scene, I ordered all nine classic cookie flavors at my local Insomnia and ranked them from worst to best.
This article was originally published by Gia Yetikyel at All Content from Business Insider (https://www.businessinsider.com/insomnia-cookie-flavors-ranked-worst-to-best-review-photos).
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